Welcome

Garcia Trujillo helps Fortune 500 and multi-national management teams to significantly grow their market share in the Hispanic market, focusing on strategy, execution, operations and organization.

Our merchant bank works with Hispanic owned companies and companies seeking to expand their presence in the Hispanic market. We connect them to non-traditional sources of capital in Latin America, and our Founding Members and our private equity fund may also invest in their businesses.

Hispanic Swing Vote Will Determine
Next President – Press

Ron Burkle’s The Yucaipa Companies and Garcia Trujillo to Invest in Hispanic Companies – Press

Sol Trujillo Honored with NSHMBA Brillante Award for Excellence - More | Press Release| Article

We help our clients Develop and Execute
Hispanic market strategies


Hispanic purchasing power will rise to $1.5
trillion in 2015, larger than the economies of
all but 9 countries in the world.

Garcia Trujillo Study Finds U.S. Companies Not Connecting Emotionally with Latino Consumers
Read More | View Video

10 Reasons Why Hispanic
Market Strategies Fail

Fox News Latino Opinion Piece and Newlink America Interview of Charles Garcia on the “10 Reasons Why Companies Fail in the Hispanic Market”
Article | Video | More >>

New film features Charles Garcia and Sol Trujillo

Insider Game is a new film that takes a unique look at the lack of Hispanic inclusion in Corporate America. Garcia and Trujillo are among the prominent corporate leaders offering insight.
Read More >>

It’s All About Leadership

leadership Lessons of the White House Fellows
Great organizations thrive with extraordinary leaders. Garcia Trujillo’s latest book offers powerful leadership tools to transform your business into a world class company.
Read More >>