The question for marketers is not whether but how to best engage Hispanic consumers
- Purchasing power among U.S. Hispanics has been steadily increasing during the past two decades, and it’s expected to continue growing rapidly for many years to come.
- Purchasing power of Hispanics is predicted to exceed $1.5 trillion by 2015.
- In 2009, nearly 3 million Hispanic-owned businesses generated almost $500 billion in annual revenues.
- The number of Hispanic firms is growing more than four times faster than the overall number of U.S. firms.