Core Values

Our Vision Inspires Us: We are inspired because we believe in our mission and our goals. Our vision is to live in a country where Latinos are admired as patriotic and industrious American citizens, and where the Hispanic community is respected as the lifeblood of America’s future. We donate 10 percent of our profits every year to make this vision a reality.

A Laser-like Focus on our Clients: Our clients are the lifeblood of our business and our only true north. Only by first helping our customers achieve their goals do we have the opportunity to achieve our mission and goals.

We are Quietly Assertive: We believe that regardless of the situation, we should always be respectful,honest, and always put our clients’ needs first. We treat others as we want to be treated. We carry ourselves with a quiet confidence because we believe that, in the long run, our character will speak for itself.

We are Passionate about our Mission: We are deeply committed to serving the Hispanic business community. Passion and determination are contagious. We believe in having a positive and optimistic attitude because we realize this inspires others to have that same attitude. Our mission is to positively impact the lives of Hispanic individuals and organizations by inspiring them with a bold vision for their future, and a clear strategy to achieve it.

We Set World Class Standards: It is essential to strive for high performance at every level, and in every person. It is not enough to want to be good. You need to want to be the best. When you set goals that seem impossible to achieve, you will often achieve them. That’s what happened when President John F. Kennedy set the goal in 1961 that Americans would put a man on the moon by the end of the decade. No one knew how we would do that, but everyone from the scientists and engineers to the program managers had a clear goal – and they reached it on July 20, 1969.